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Hello I’m

Anshuman Rai

I started my entrepreneurial journey at 16, launching my first ecommerce business. Today, at 19 years old, I specialize in performance marketing for Ayurvedic brands, scaling them from 0 to 700-800 daily orders with my strategic marketing skills.

Hello I’m

Anshuman Rai

I started my entrepreneurial journey at 16, launching my first ecommerce business. Today, at 19 years old, I specialize in performance marketing for Ayurvedic brands, scaling them from 0 to 700-800 daily orders with my strategic marketing skills.

Scaled Businesses
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Satisfied Clients
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Years of Experience
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Award Winning
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What Fascinates Me?

In the past 3 years, I've started, operated, and scaled multiple eCommerce businesses, generating over ₹1.5 crore in monthly revenue. Leveraging my marketing expertise and deep insights into consumer behavior and Ayurvedic products, I've helped numerous Ayurvedic brands achieve remarkable results.

I have helped businesses boost their conversion rates, reduce RTO, and significantly increase their average order value from ₹499 to ₹1999, all without compromising order volume.

Performance Marketing

Conversion Rate Optimization

Product Research & Selection

My Journey

The Early Hustles

I’ve always been good at academics, but from a young age, I was more fascinated by how I could earn money. During my school days, I started small hustles, selling video games, unique stationery, and other cool items to my classmates. These experiences gave me my first taste of entrepreneurship and fueled my passion for business.

The E-commerce Discovery

In 11th grade, I stumbled upon platforms like Amazon, Flipkart, and Meesho. Intrigued by the potential, I began selling ladies' bags. Unfortunately, I faced losses as I was new to the e-commerce game. But instead of giving up, I took it as a lesson. That failure taught me the importance of understanding the market, ecommerce ecosystem and consumer behavior.

Diving into Tech Products

I’ve always been fascinated by technology and gadgets, so I shifted my focus to products I was passionate about. I started selling earphones, neckbands, smartwatches, phone covers, and other electronic accessories. This phase not only reignited my drive but also helped me understand my audience and refine my approach.

Learning the Game

I discovered Facebook ads and Shopify, where I learned how to run ads to drive orders directly to my own website. This helped me save on the commissions charged by e-commerce platforms and gave me more control over my business.

The Ayurveda Journey

My interest in Ayurveda started when I faced stomach issues and found relief through Ayurvedic treatment. This experience made me realize the power of Ayurveda, inspiring me to start an Ayurvedic business and help others with these natural solutions.

Scaling Revenue

Over time, I developed strong skills in performance marketing and understanding consumer behavior. I learned how to improve conversion rates, reduce RTO, and successfully increase average order values from ₹499 to ₹1999—all without losing order volumes. These strategies played a key role in taking my e-commerce journey to the next level.

Connect With Me

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